White label skincare – sell clean beauty products
Natural and organic skincare formulas, ready for your brand and your customers. Choose from cleansers, serums, moisturizers, masks, and more. Certified, compliant, and production-ready.
- No minimum order
- Ships from the EU and US
- COSMOS options by ECOCERT
What is white labeling?
White labeling means selling white label products under your own brand name, with no factory, formula, or facility of your own required. You choose the products, apply your branding, and set your price. A trusted supplier handles the manufacturing, packaging, and fulfillment behind the scenes.
It's the fastest, lowest-risk way to launch a brand around products that are already developed, tested, and production-ready. Skip the R&D costs, the warehousing, and the minimum order requirements, and go straight to branding and selling white label products built for your market.
Why brands choose white label skincare
White labeling is the fastest, lowest-risk way to launch a skincare line for brands ready to enter the beauty market. Skip product development, warehousing, and minimum order requirements.
Speed to market without R&D costs
Selfnamed formulas are fully developed, certified, and production-ready. Skip the research and development – and the costs that come with it. Jump straight to branding and selling, risk-free.
Higher margins on proven products
When you sell under your own brand, you set the retail price. White label means the upside on every sale is yours, at a price point that fits your market and your audience.
No inventory commitment
Order a single unit to test an idea or place a bulk order to stock your shelves. Selfnamed has no minimum order quantities. You can build a skincare line around any model: dropshipping, retail, or both.
Explore our white label skincare catalog
Curate quality white label beauty products from a growing range of professionally developed formulas, most of them COSMOS certified by ECOCERT. Every product is ready to carry your brand from day one.
Cleansers and foams
Gentle daily cleansers built around botanical extracts like rose, chamomile, and calendula.
See cleansers
Serums
High-performance actives delivered in lightweight, fast-absorbing formats.
See serums
Moisturizers and creams
Lightweight gels, rich creams, and dedicated formulas for sensitive skin built around natural-origin actives.
See moisturizers
Eye care
Eye creams and serums formulated for the most delicate skin on the face.
See eye care
Masks and exfoliants
From overnight repair masks to 10% lactic acid serums, this is where customers see fast, visible results.
See exfoliants
Facial oils and mists
Multipurpose oils and refreshing facial mists for glow, hydration, and on-the-go skincare moments.
See facial oils
Toners
Alcohol-free formulas built around natural-origin actives like hyaluronic acid and botanical extracts.
See face care
Beauty with a clean conscience
When your customers choose your skincare, they're trusting what goes on their skin. Every formula we make is held to the same uncompromising standard, from how ingredients are sourced to how the final product leaves production. Here's the Selfnamed guarantee.
Certified B Corp manufacturing partner
Our manufacturing partner is a Certified B Corporation, verified for its social and environmental performance, accountability, and transparency.
COSMOS certified by ECOCERT
Most of our formulas carry COSMOS Natural or COSMOS Organic certification by ECOCERT, the international standard for natural and organic cosmetics. Each product page shows its certification.
ISO 22716 production
Our production facility meets the international standard for cosmetics Good Manufacturing Practice. Every batch is produced under controlled conditions.
Full regulatory compliance
Registered with EU CPNP, UK SCPN, and the FDA in the US. We handle the paperwork so you don't have to.
How to launch your white label skincare brand
1. Choose your products
Every formula is professionally developed and ready to set your brand up for success, and most carry COSMOS certifications by ECOCERT. Start smart by testing out potential skincare lines with our full sample sets.
2. Design your packaging
Use the Selfnamed Design Studio to add your logo, brand colors, and label design to any product. Apply a ready-made template or upload a finished design from your own workspace.
3. Start selling
Sample single units to test demand, set up an ecommerce store, or place a wholesale order with bulk discounts. With no minimum order quantities, set up orders for exactly what you need.
4. We handle the rest
Selfnamed manages production, quality control, compliance, and dispatch for your skincare. White label products ship from our EU and US fulfillment centers directly to you or customers.
“Selfnamed has been a game-changer for us! The platform is easy to use, the product quality is top-notch, and the branding options are beautifully executed.”
United StatesBuilt for every kind of skincare seller
We work with skincare professionals, ecommerce brands, and entrepreneurs at every stage.
Estheticians & spa owners
Add a branded retail line that generates revenue and builds customer loyalty beyond the treatment room.
Ecommerce brands
Launch or expand a skincare range that plugs directly into your online store, with automated fulfillment and zero warehousing.
Beauty entrepreneurs
White label cosmetics and skincare build a professional-grade brand without the typical development costs, MOQ barriers, or compliance headaches.
Skincare professionals
Turn years of client expertise into a retail revenue stream. Your name on the bottle, not someone else's.
Content creators
Turn an engaged audience into paying customers with white label skincare products that reflect your content, your aesthetic, and your values.
Beauty businesses grow with Selfnamed
96K+
Beauty businesses supported
200+
Ready-to-brand formulas
20
Years of experience in cosmetics
Sell white label skincare wherever your customers shop
Connect Selfnamed directly to your storefront. Orders sync automatically, fulfillment runs in the background, and your customers see only your brand.
Best for growing ecommerce brands
- Large supporting app ecosystem
- Built for selling worldwide
- 1-click checkout and Shop Pay
Best for complete customization
- Full control of your store
- Advanced custom options
- No platform fees or limits
Best for beginners, creators, beauty services
- Professional website templates
- Simple and intuitive backend
- Great for service + product mix
Best for flexible, all-in-one ecommerce
- Drag-and-drop design freedom
- Built-in sales and marketing tools
- Multichannel selling that grows with you
What successful sellers say about Selfnamed
4.7
Average user rating
309 Reviews
“As a business owner it was vital to find great skincare products for my customers that actually work. This is what I found with Selfnamed.”
Bella Boss
“Strong recommendation to anyone who wants to start a skincare brand with quality products, automated sourcing and easy platform to customize designs.”
Epethiya
“Really love this platform! Makes it so easy to get new products and is easy to design products!”
Levi Voorhees
White label skincare questions
Guides for skincare brands
Have some questions?
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