Premium skincare
High-performance formulations made with quality ingredients for results your customers can see and feel. Ideal for building trust and long-term loyalty.
Sell skincare on
Put your own brand on 200+ ready-made skincare and beauty products and sell them in your Shopify store. We make, pack, and ship every order. You never hold stock.
Start your Shopify skincare business with Selfnamed
Connect in a few clicks
Install the Selfnamed app and link your Shopify store. Products, prices, and updates sync from one dashboard, with no manual uploads.
Your brand on every bottle
Upload your logo and design your labels in Design Studio. Every order ships with your branding, not ours.
No stock, no minimums
Skip the upfront inventory. We prepare and ship each product when your customer orders it, and there's no minimum order quantity.
Formulas ready to sell
Most of our formulas carry COSMOS certification by ECOCERT, and every product is made cruelty-free. They're stability-tested and ready for your label.
Shipping from the EU and US
Orders ship from our fulfillment center in Europe or the United States, whichever is closer to your customer. We deliver to 30+ countries.
You set the price
Product prices and bulk discounts are visible in the platform from day one. You choose your retail price and keep the margin.
Everything you need to sell skincare on Shopify
- Free to use. Join for free, browse the full catalog, and check your margins. You only pay when you buy product.
- No minimums. Order one bottle to test, or dropship one order at a time.
- 6,000+ brands. Over 6,000 beauty brands have launched with Selfnamed, from solo founders to salons.
How to sell beauty products on Shopify with Selfnamed
01
Install the app. Open your Shopify store and add the Selfnamed app from the Shopify App Store.
02
Pick your products. Choose skincare, body care, hair care, or makeup from 200+ formulas. Order samples to test them first.
03
Design your labels. Use Design Studio or a ready-made design, add your logo, and preview each product as a mockup.
04
Publish and sell. Push your products to Shopify. When a customer orders, we make, pack, and ship it under your brand.
Start with one product. Grow from there.
Install the Selfnamed app, pick a product, and add your label.
The Selfnamed Shopify app
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Orders sync on their own
A customer buys from your Shopify store, and the order comes straight to us.
![](data:image/svg+xml,%3Csvg width="80" height="80" viewBox="0 0 80 80" fill="none" xmlns="http://www.w3.org/2000/svg"%3E%3Crect width="80" height="80" rx="24" fill="%23F8EDFF"/%3E%3Cg transform="translate%2822 22%29 scale%281.8%29"%3E%3Cpath d="M5.10604 17.2635C4.46104 17.2635 3.84681 17.1071 3.26333 16.7942C2.67986 16.4813 2.17903 16.0385 1.76083 15.466C2.22458 15.4383 2.6109 15.2852 2.91979 15.0069C3.22868 14.7284 3.38979 14.369 3.40313 13.9285C3.41965 13.2485 3.66458 12.677 4.13792 12.214C4.61125 11.7509 5.19785 11.5194 5.89771 11.5194C6.58368 11.5194 7.16479 11.761 7.64104 12.2444C8.11743 12.7276 8.35563 13.3122 8.35563 13.9981C8.35563 14.9097 8.04188 15.6818 7.41438 16.3146C6.78701 16.9472 6.01757 17.2635 5.10604 17.2635ZM10.1621 12.2215L7.88271 9.94209L14.7577 3.06709C14.9522 2.87264 15.1883 2.77542 15.466 2.77542C15.7438 2.77542 15.9799 2.87264 16.1744 3.06709L17.0371 3.9298C17.2315 4.12424 17.3288 4.35688 17.3288 4.62771C17.3288 4.89855 17.2315 5.13119 17.0371 5.32563L10.1621 12.2215Z" fill="%23202327"/%3E%3C/g%3E%3C/svg%3E)
We prepare your product
We label it with your design and pack it at our facility.
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We ship it
It leaves our EU or US fulfillment center, whichever is closer to your customer.
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Tracking goes back to Shopify
Shipping updates show up in your Shopify admin, so your customer stays in the loop.
Who sells skincare on Shopify with Selfnamed
Most dropshipping apps for Shopify sell someone else's brand. Selfnamed puts yours on the product.
New Shopify sellers
Launch a skincare brand without a lab, a warehouse, or a big upfront order. Start with one product and grow from there.
Dropshippers
Move from generic products to your own brand. Same dropshipping model, with your name on the bottle and margins you control.
Beauty pros and creators
Salons, estheticians, and creators add a branded line to their Shopify store and sell to the audience they already have.
Your brand on products ready to sell
Choose a ready-made formula, add your label, and list it in your Shopify store. We make, pack, and ship every order, so you can focus on selling.
Pick from 200+ private label products
Targeted skin solutions
Products designed to address specific needs like anti-aging, hydration, brightening, and acne care. Help customers achieve visible results with purpose-driven formulas.
Everyday bestsellers
Core products like cleansers, moisturizers, and SPF that shoppers buy again and again. Essential for driving repeat sales and keeping your store’s revenue steady.
Design tools to build your brand
Design labels and packaging in your browser. Upload your logo, pick your colors and fonts, and see the result on the product.
No designer? Start from a ready-made style, add your logo, and you're done.
Get a mockup of each product for your Shopify listings and your social posts.
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Start free on Shopify. Go Pro when you grow.
Every plan includes 200+ formulas, Design Studio, the Shopify app, and fulfillment from the US and EU. Pro is $29/month, billed yearly ($348), and adds bigger discounts on every order you sell. Compare all plans.
| Feature | Free | Pro |
|---|---|---|
| Price | $0/month | $29/month |
| Discounts | ||
| First order | 15% off | 15% off |
| Dropshipping orders | Not offered | Up to 30% off |
| Bulk orders of 25+ items | Not offered | Up to 70% off |
| Design | ||
| Design Studio | Yes | Yes |
| Ready-made designs | Starter selection | Full library |
| Advanced graphics and clip art | Not offered | Yes |
| Product mockups | Limited | Styled for listings |
| Store and fulfillment | ||
| 200+ clean formulas | Yes | Yes |
| Connect your Shopify store | Yes | Yes |
| Automatic order fulfillment | Yes | Yes |
| US and EU fulfillment centers | Yes | Yes |
| Access to upcoming Pro features | Not offered | Yes |
| Pro free at $13,500 yearly orders | Not offered | Yes |
Start selling your own skincare on Shopify
Register today and get 15% off your first order.
Learn more about selling on Shopify
How Nude By My Skin turned facialist expertise into a skincare brand
Written by Anete Ezera
How THAROS built a men's lifestyle brand with Selfnamed
Written by Anete Ezera
Private label cosmetic companies: which one fits your brand?
Written by Nora Marija Misiņa
Contract manufacturing vs private label: a practical comparison
Written by Jānis Lazda
Questions about selling skincare on Shopify
How do I sell skincare on Shopify without inventory?
Install the Selfnamed app, pick products from our catalog, and add your branding. The products appear in your Shopify store. When a customer orders, the order comes to us, and we make, pack, and ship it under your brand. You never buy or store stock upfront: you pay for each product only when it sells.
How do I connect Selfnamed to my Shopify store?
Create a free Selfnamed account, install the Selfnamed app from the Shopify App Store, and link your store. Your designed products then sync to Shopify. Our Shopify setup guide walks you through every step.
How much does it cost to use Selfnamed with Shopify?
Selfnamed is free to join. You can browse the full catalog, use Design Studio, and calculate your margins before you spend anything. You pay for products when you order them, and there are no minimum order quantities. Pro costs $29 a month, billed yearly, and adds up to 30% off every dropshipping order. Our pricing page has the full details.
Do I handle inventory and shipping myself?
No. We prepare each product when it's ordered and ship it from our fulfillment center in Europe or the United States, whichever is closer to your customer. You focus on your store and your marketing.
Can I sell makeup on Shopify too, not just skincare?
Do you need a license to sell cosmetics online?
The rules depend on where you sell. Selfnamed covers the product side. Every formula is pre-registered and compliant with the FDA in the US and the CPNP portals in the UK and EU, and we handle safety regulations and labeling rules. Check your local requirements for registering your own business.
Are private label skincare products profitable?
They can be. You set your own retail price, and product prices and bulk discounts are visible in the platform from day one, so you can work out your margin before you sell. With no storage fees and no minimum orders, you don't pay for stock that hasn't sold.
How is Selfnamed different from other Shopify dropshipping apps?
Most dropshipping apps sell other companies' products. With Selfnamed, every product carries your brand. You get 200+ beauty formulas, most of them COSMOS certified by ECOCERT, plus Design Studio and fulfillment from the EU and US. See how we compare with Blanka and Supliful, or read our private label companies compared.
What is private label skincare on Shopify?
Private label skincare is a ready-made formula sold under your own brand. On Shopify, it means your store lists products with your name, logo, and label design, while a partner like Selfnamed makes and ships them. You choose the products and set the price. We handle production, packing, and delivery for every order.
Need a hand?
Our help center covers the Shopify app, the Design Studio, and placing your first order.
Prefer to email?
Ask us about pricing, fulfillment, or connecting your Shopify store.